Cold Pressure or High Pressure Processing is a method of preserving packaged food products using extremely high pressure instead of high heat. Hydraulic fluid (normally water) is placed in a chamber and pressurized with a pump. This pressure is transmitted through the package into the product itself. This process extends the shelf life without the use of preservatives and helps to maintain the nutrients in our organic cold-pressed juices and functional beverages. That's why cold pressure tastes fresher! Head over to ColdPressured.org to learn more!